With the addition of explosive MTV fan outreach, the Jay-Z’s Kingdom Come promotional juggernaut is reaching critical mass.
The website for the music television channel recently unveiled an entire subdomain dedicated to the Brooklyn rapper. Jay-z.mtv.com will offer a wide assortment of goodies to tempt the palates of Jay-Z fans such as the â€œVideo Vault Experience,â€ which offers users a detailed career timeline composed of footage from MTVâ€™s archives, Hova’s music videos, and a ton of live performances.
Fans will also be privy to updates and performance clips from the rapper’s one-day â€œHangar Tour.â€ As previously reported, the tour is a 17-hour, one day event that will span seven US cities.
In addition, MTV will air â€œDiary of JAY-Z: Water for Life,â€ a documentary program examining the worldâ€™s water crisis, on November 19, 2:00pm EST on MTV2 and on MTV on November 24, 9:00am EST.
Finally, the network will also run â€œThe Jay-ZÂ Platinum Experienceâ€ contest. Users can visit www.mtvjay-zplatinumexperience.com for a chance to experience the life of a rap star including a private helicopter trip to NYC, a private tour of the Island Def Jam offices, a personalized JAY-Z platinum album, NJ Nets tickets and other goodies. The contest runs from November 18, 2006 through December 9, 2006.
In related news, the recently acquired Clear Channel Radio started running “Sneak Peek,” on November 14 which makes the entire album available to its audience. New York radio stations Power 105.1 and Z100 is also offering an album listening on their respective websites.
Jay-Z’s double-disc comeback set Kingdom Come is scheduled for a November 21 release.